Raising awareness on World Drowning Prevention Day

In support of World Drowning Prevention Day (Thursday 25 July), our dedicated safety team visited a key location along the River Parrett in Langport. This scenic river, especially popular during the summer, has witnessed several incidents where people have fallen into the water and required rescue.

Positioned near Cocklemoor Green, we set up an information tent alongside the RNLI and the Environment Agency, where we talked with locals and visitors, educating them on water safety practices.

Earlier this year, Somerset County Council reached out to us with growing concerns about young people jumping off bridges into the river, particularly during school holidays. Such activities pose significant risks, from the shock of cold water to getting out of your depth.

Our event aimed to shed light on the devastating impact of drowning on families and communities, while offering practical, life-saving solutions to prevent these tragedies. According to the World Health Organisation (WHO), approximately 236,000 people drown each year, making it one of the top ten causes of death for children aged 5-14.

A staggering 90% of drowning deaths occur in rivers, lakes, wells, and domestic water storage areas, predominantly in low- and middle-income countries, with children and adolescents in rural areas being disproportionately affected.

The WHO recommend the following steps to ensure water safety:

1. Learn to swim: swimming lessons are a life-saving skill for adults and children.
2. Supervise children: always keep a watchful eye on children near water. Never leave them unattended.
3. Avoid alcohol near water: stay alert and avoid consuming alcohol when supervising children around water.
4. Be aware of your surroundings: check weather and water conditions before swimming to stay informed and safe.
5. Use safety equipment: Life buoys and jackets should be readily available and used correctly.

Our efforts on World Drowning Prevention Day were a step towards fostering a safer community by the water. Through awareness and education, we aim to prevent future incidents and save lives.

We also plan to install three throw-line boards along the River Parrett over the coming months – a lifesaving tool, which can help people reach people in the water and pull them out.