The My Red Thumb campaign aims to reduce road traffic casualties by encouraging as many people as possible to stop using their mobile phone whilst driving.
The My Red Thumb campaign asks people to spread this message by painting their thumb red to remind them to stop using their mobiles while driving.
There is a National My Red Thumb Day in May each year. Find out more about the campaign and how you can support it on their website http://www.myredthumb.com
