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Press Release - Survive the Drive
Posted on 19/11/2018

During this years Road Safety Week a brand new initiative Survive the Drive will be piloted by Devon & Somerset Fire & Rescue Service at military bases in the south west, starting at Yeovilton on Monday 19 November.

Laura Pratt who leads on road safety for the Service said: “Survive the Drive is a new bespoke road safety initiative created for; and aimed specifically at Armed Services personnel from all of the services. We are delighted to be starting to pilot it and we are sure it will make a real difference to road safety among the Armed Services.” 

The format has been be based upon the highly effective Learn2Live theatre style presentation and includes a mix of film which involves Armed Services personnel in a road traffic collision and live speakers who tell real stories from their own personal experiences. The initiative has been developed by a consortium including DSFRS, the charity SAFE South West (who secured over £19,000 of funding from the Armed Forces Covenant) Dorset & Wiltshire Fire & Rescue Service, Devon County Council Road Safety and the Ministry of Defence – Defence Safety Authority.

Survive the Drive has been established as a response to a situation where between 2013-2017, UK Regular Armed Forces personnel were at a 62% statistically significant increased risk of dying due to a land traffic accident compared to the UK general population, with Army personnel being at a 111% statistically significant increased risk of dying as a result of Road Traffic Collisions.

The road safety messages conveyed include; the dangers of driving whilst tired, under the influence of alcohol, specifically the morning after, using a mobile phone, excess or inappropriate speed and not wearing a seat belt. It will lead to an understanding that driving is one of the biggest risks Armed Forces personnel face and that small changes in behaviour can lead to less risky driving, a reduction in road collisions, deaths, physical and psychological trauma among Armed Services personnel and their families.

Other pilot events are being held at HMS Drake, Stonehouse and by Dorset & Wiltshire Fire & Rescue at bases in Wiltshire.  It will be rolled out throughout the South West peninsula early in the New Year, extended to the rest of the country from April 2019 and it is hoped that ultimately it will be used internationally.


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